Only KFC had not acted. Though PETA had organized other protests earlier, the crippled chicken campaign became the precursor for more intensive protests. KFC was founded by Harland Sanders Sanders in the early s, when he started cooking and serving food for hungry travellers who stopped by his service station in Corbin, Kentucky, US. He did not own a restaurant then, but served people on his own dining table in the living quarters of his service station.
His chicken delicacies became popular and people started coming just for food. Kentucky Fried Chicken was born.
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Over the next nine years, he perfected his secret blend of 11 herbs and spices and the basic cooking technique of chicken. His restaurant flourished mainly due to the patronage of highway travellers. The new development meant the end of this. Sanders sold his restaurant operations. But Sanders did not lose hope.
Banking on the popularity of his product and confident of his unique recipe for fried chicken, Sanders started franchising his chicken business in He called it Kentucky Fried Chicken. He travelled the length and breadth of the country by car, visiting as many restaurants as possible and cooking batches of chicken. If the restaurant owners liked his chicken, he entered into a handshake agreement that stipulated payment of a nickel for each plate of chicken sold by the restaurant.
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By , Sanders franchised more than chicken outlets in the US and Canada. However, he remained the public spokesperson for the company. KFC grew rapidly under the new owners and issued shares to the public on March 17, By then, KFC had over 3, franchised and company-owned restaurants in the world…. KFC claims that it does not own chicken the farms. How honest are the claims that KFC is making? What conflicts arise between the responsibilities that KFC has to the treatment of chickens and the local community, and to its shareholders, suppliers and employees, other external stakeholders?
Your Assignment. Download and complete the KFC case analysis document. Answer the above questions. You are to research this case using the above sources and others that you discover. Provide a work cited list only of those sources that you USE. For full marks, use terminology and concepts from the course and its text. See the rubric at the end of the KFC case analysis document. Submit your completed copy of the KFC hard copy in class and electronic copy to the class email address by deadline date see class website for due and deadline dates.
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KFC in India Case Study Assignment (Ethical Issue)
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